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Customer magazine with a digital future
Within the customer journey, a magazine can be an important touchpoint and a valuable tool for customer loyalty. With the print magazine "HaysWorld", the international personnel service provider Hays offers relevant content for its target groups. Our challenge: create a digital version of "HaysWorld" and establish it as a future-oriented multi-channel platform.
Facts and figures
Client:
Hays AG
Branch:
Human Resources Services / Recruiting
Link:
https://www.haysworld.de/
In 5 words:
Strategy
Concept
Content Marketing
UX/UI
Development
Awards:
FOX Award in Silver 2022
Digital transformation: In addition to relevant user content, the digital platform "HaysWorld" provides an intuitive user-centric customer experience.
Implementation of a multi-tagging system: The content is longer arranged chronologically, but in subject-specific categories - with just a few clicks, users can see interesting articles at a glance.
Clear structures, user-friendly handling and harmonious design were crucial in the successful digital repositioning of "HaysWorld" as a user-centric content hub with a wide range of theme worlds.
