The cyCast

What topics are currently occupying the marketing bubble? Are there any hot topics from the digital world? We are Max and Chris from cyperfection and would like to answer exactly these questions - of course combined with insights from our daily work.

But not only that: find out how we work as an agency for creative business solutions and who we are. Once a month we ask, explain and gossip. So grab a cup of coffee and join us!

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Episode 3

The podcast about podcasts

What we talk about

Attention, don't be alarmed - we have a new intro!

Apart from that, Chris and Max talk about podcasts – quasi a poddiception! For the two of them, the audio format is not only a super entertainment format, but suitable for every conceivable purpose. Especially because it's so simple. Who doesn't listen to a podcast these days? The audio format is now firmly established in everyday life. This makes podcasts the perfect platform for brands to reach their target audience. Whether as an advertising platform or with its own format – the possibilities are many.

So how can you use podcasts in a targeted way? That's what you'll hear in this cyCast! If you like the episode, feel free to give us a rating and share it with your friends, colleagues and whoever else might like it. We look forward to hearing you again for the next episode!

If you have any feedback, criticism, suggestions or anything else you'd like to share, you can email us at cycast@cyperfection.de. You can also find us on social media on LinkedIn and Instagram at @cyperfection.

Episode 2

New Work: More than just a foosball table

What we talk about

New Work has become a fighting term for many. Especially during the pandemic, the topic gained popularity, especially regarding working from a home office.

In our new episode, we talk about what New Work means to us and how we personally benefit from New Work concepts. Of course, we always have the historical origins of New Work in mind – ever heard of Frithjof Bergmann? 😉

Bergmann is considered the founder of the New Work idea. We talk about his way of thinking and explain why there is much more to it than a table football in the creative room. We talk about perceptions of New Work in our office, our personal perspective, and answer why New Work is not just about feeling good.

In addition to New Work, we give you an update on our experiences with AI, because a lot has happened at cy in the meantime! We talk about new discoveries on the AI tool horizon and about internal projects.

If you like the episode, feel free to give us a rating and share it with your friends, colleagues and whoever else might like it. We look forward to hearing you again for the next episode!

Episode 1

Human-Led AI: A look into the future of creative work

What we talk about

Welcome to the cyCast!

We are Chris and Max from the agency cyperfection and we are so excited about our first episode <3

Our big topic today is Artificial Intelligence (AI for short) and its potential in creative work. We talk about how we already use AI and how we assess its use in a business context. We also discuss what impact it has on work structures and ways of thinking in the agency. In addition, we answer the question why it is important that AI is used as Human Led AI.

Not to mention AI: It's the first episode! That's why we also talk a bit about us - who are we and what's the point of this cyCast anyway?

If you like the episode, feel free to give us a rating and share it with your friends, colleagues and whoever else might like it. We look forward to hearing you again for the next episode!

If you have any feedback, criticism, suggestions or anything else you'd like to share, you can email us at cycast@cyperfection.de. On social media we are currently running our AI action weeks – check it out! LinkedIn Instagram