From Content Hub to the first stop for cancer information.

Lung cancer, bladder cancer, breast cancer ... there is no such thing as one type of cancer, the disease is as individual as each person affected. Roche Pharma provided extensive cancer information and services on several indication-specific websites – a resource-intensive constellation with content duplication and fragmented reach. The vision: Establish THE No. 1 oncological patient platform that bundles relevant content and at the same time serves all user needs.
Facts and figures

Client:
Roche Pharma

Branch:
Healthcare

Link:
https://www.daskwort.de/

In 5 words:
Digital transformation
360° Campaign
Strategy
Brand development
Optimization

CMS:
TYPO3

Awards:
COMPRIX Award 2021 in Gold
FOX Award in Gold 2021
FOX Visual in Gold 2021

Das K Wort Keyvisual
Our central strategy was to consolidate all the existing websites into one platform: “Das K Wort”. The goal: to get the right information and services to those that need it while at the same time creating synergies between the various indication areas.
Dame stützt ihren Kopf auf der Hand ab und sieht zur Seite Dame stützt ihren Kopf auf der Hand ab und sieht zur Seite
The K word became a platform to inspire and encourage cancer patients and their families - and support them with the information they need to make individual health decisions.
Das K Wort Webseite "Diagnose & Behandlung"
 Das K Wort - rund um den Krebs
Das K Wort - Lexikon rund um Krebs
Increase visibility – for those affected and healthcare professionals: Our activation campaign focuses on the core philosophy of Das K Wort: “Cancer raises questions. We help in the search for answers.”
Transformation complete: The K word sets new standards for user-centered patient communication with a clean design, intuitive usability and value-added content.
Collage aus Mann, Luftballon und Vögel Collage aus Mann, Luftballon und Vögel
Collage aus Frau, Haus, Blume und Zitrone Collage aus Frau, Haus, Blume und Zitrone
Das K Wort - Krebs wirft Fragen auf. Wir helfen dir auf der Suche nach Antworten Das K Wort - Krebs wirft Fragen auf. Wir helfen dir auf der Suche nach Antworten
Das K Wort Printanzeige "Eierstockkrebs wirft Fragen auf" Das K Wort Printanzeige "Eierstockkrebs wirft Fragen auf"
Das K Wort Printanzeige "Brustkrebs wirft Fragen auf" Das K Wort Printanzeige "Brustkrebs wirft Fragen auf"
Das K Wort Newsletter Das K Wort Newsletter

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