Digital consolidation of the traditional brand

We were asked to consolidate three websites in the DACH region into one platform in a cost-efficient and user-friendly way. A simple and clear design and UX was needed to enable fast access to product information and online shops. At the same time, we were tasked with strengthening the emotional connection to these traditional brands. Challenge accepted!
Facts and figures

Client:
Perrigo Company

Branch:
Healthcare

Link:
https://www.abtei.de/

In 5 words:
Strategy
Concept
Analysis
UX/UI
Development

Abtei Logo
Neuer digitaler Auftritt von Abtei Neuer digitaler Auftritt von Abtei
Neuer digitaler Auftritt Abtei: Produktseiten Desktop & mobil Neuer digitaler Auftritt Abtei: Produktseiten Desktop & mobil
Our in-depth content, technical and UX/UI concept started with a comprehensive analysis of the existing content as well as the overarching Abtei brand strategy and positioning.
Frau mit bunten Luftballons Frau mit bunten Luftballons
Abtei Website UX/UI Redesign Abtei Website UX/UI Redesign
At every point of the user journey customers can an easily find whatever they need at a glance.
Abtei Website - Kategorieseite Abtei Website - Kategorieseite
The portal offers intuitively guides users through the variety of Abtei® products via a simple navigation giving them quick access to what they need: product information, advice functions even links to buy at online shops.
Highlights der Abtei Website auf Smartphones Highlights der Abtei Website auf Smartphones
The new Abtei online platform inspires and invites users to explore the entire catalouge of Abtei products. The successful market launch of Abtei Expert on special landing pages stayed in line with the umbrella brand, but with differentiation. And most importantly, we found a way to create a real connection to a product available only in pharmacy through targeted and personal advice.
Lächelnder Mann mit blauem Schal Lächelnder Mann mit blauem Schal
Produktpackshot: Abtei Nasen Spülung mit Meersalz Produktpackshot: Abtei Nasen Spülung mit Meersalz
Abtei Nasen Spülung mit Meersalz: Highlight-Produkt Abtei Nasen Spülung mit Meersalz: Highlight-Produkt

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