From strategy to a new digital brand identity

A new digital appearance for “Dr. Falk Pharma" and "Falk Foundation e.V.", was just the beginning. There needed to be a sharper separation between the two independent sides, presenting all they offer in a more innovative way so young specialists and other interested groups would feel they were in the right place. The bigger challenge was bringing the high-quality, face-to-face event concept of the Falk Foundation to a digital platform.
Facts and figures

Client:
Dr. Falk Pharma GmbH / Falk Foundation e.V.

Branch:
Pharma

Link:
https://de.drfalkpharma.com

In 5 words:
Strategy
Analysis
UX/UI
Channel strategy
Content marketing

CMS:
TYPO3

Keyvisual Dr. Falk Pharma
Efficient content management: Content can be played on both platforms without great technical effort - and protected content is only accessible to specialist groups.
Dr. Falk Pharma: Website Contentelemente Dr. Falk Pharma: Website Contentelemente
neuer Markenauftritt Dr. Falk Pharma & Falk Foundation e.V. neuer Markenauftritt Dr. Falk Pharma & Falk Foundation e.V.
Dr. Falk Pharma: Navigation, Startseite und Produktseite Dr. Falk Pharma: Navigation, Startseite und Produktseite
The new digital space offers integrated services and added value for the target group: a personalized newsletter with updates on courses and events, a wide range of information and downloadable materials and much more.
Icons Set Indikationen Falk Foundation e.V. Icons Set Indikationen Falk Foundation e.V.
Dr. Falk Logo Dr. Falk Logo
Veranstaltungen Dr. Falk Pharma Veranstaltungen Dr. Falk Pharma
The result: A modern online presence of both “Dr. Falk Pharma" and "Falk Foundation e.V." with something for everyone - optically and technically uniform with built in flexibility for an upcoming global roll-out.

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