DiGAs - more than just a "gimmick"
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The DiGAs represent a completely new product on the market, for which communication must also be completely rethought in the next step. They are real medical products and not just another "gimmick" from the app store.
In the pharma relations report, app manufacturers and brand managers, including cyperfection CEO Georgios Manolidis, discuss how prescribers in particular can be convinced of the use and importance of DiGAs - and what role patients play in this.
Read article as PDF (german)