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Mail order on the rise

Although German consumers still hold on-site pharmacies in high esteem, mail order of pharmaceuticals and healthcare products is on the rise - with an additional boost from the Corona pandemic. Online pharmacies score not only as a sales channel, but also as an essential digital touchpoint with enormous significance for brand experience and visibility.

Georgios Manolidis
cyperfection
Reading time: 1 min

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Georgios Manolidis, cyperfection managing director, describes for Pharma Relations, the impact of this e-commerce transformation for healthcare brands and how both manufacturers and their sales force need to position themselves to reach customers on all channels.

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