DiGAs - Apps on prescription
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In the Handelsblatt briefing ‚Digital Health‘ Georgios Manolidis, cyperfection's managing director, explains which target groups manufacturers and health insurers should focus on in order to market digital health applications accordingly.
A particular focus is on social networks: Here, patients can exchange, discuss and share their experiences. But content platforms also play an important role as a communication and sales channel. They enable medical professionals to keep up to date, and manufacturers in turn can respond quickly to problems, interact with users in an advisory capacity, and readjust the DiGa if necessary. Gogo's conclusion: for successful DiGa communication, social media and content marketing measures should at best go hand in hand.
The complete article - only for subscribers to the 'Digital Health' briefing - is available here.