Innovative e-learning platform: patient education on a new level
Roche Diabetes Care
In 5 words:
FOX Award in Gold 2018
Patient education on a new level
The correct use of medical devices for diabetes therapy is crucial for the success of the therapy. Thorough instruction of patients in the correct use of these devices is therefore immensely important. For many people with diabetes, the insulin pump is a constant companion that supplies them with insulin around the clock. It is essential that they understand how it works and are one hundred percent confident in its use. Providing patients with simple, fast and flexible access to the information about Roche products that is important to them is therefore a central concern of the new Accu-Chek Academy training portal. The playful way in which it is presented and its function as a central content hub make it unique and highly innovative.
The challenge – the brief
The task was to develop a concept that would make Roche Diabetes Care's training area more innovative and digital, providing patients and trainers with a unique service and efficient updating and distribution of the relevant product training materials.
- Strengthen the trust of the target groups when using the products
- Optimize patient referrals/training
- Retain existing customers
- Generate referrals from professionals
- Position the Accu-Chek Diabetes Care brand as a holistic service partner that understands the needs of people with diabetes and provides them with optimal support in their therapy
The target group
B2B: physicians, diabetologists, diabetes advisors and medical assistants; Roche internal stakeholders (trainers)
B2C: People with diabetes and their relatives and caregivers.
The Accu-Chek Academy is more than a conventional e-learning. A platform was developed in which the content is presented in a playful yet highly informative manner. After all, modern online learning platforms must be able to do more than convey hard facts and dry functional theory. They have to engage and motivate people. Equally important: central maintenance and updating of content and easy configuration for the different needs of heterogeneous target groups.
One platform – three central functions.
The user can read all the information in the manual at any time and on all devices. The manual can be downloaded and printed as a PDF or downloaded as an e-book to all common e-book readers. This means that all information is available to the user at any time – a real help, especially for troubleshooting on the move.
The e-learning is exclusively for online use. The visual support of the content through graphics, animations, images, and videos ensures that even more complex content is presented in a simple and understandable way. Quizzes at the end of each chapter deepen the user's knowledge in a playful way.
The presentation area is specially tailored to the target groups of trainers, Roche employees and diabetes professionals: It compiles information concentrated on the essentials to provide optimum support for talks and training sessions. Users can individually compile presentations here, save them, present them directly online or download them as PPT or PDF.
Gamification as the key to learning success.
Those who have fun are more successful. What was already true in school in the past, we have also taken to heart in the development of the online learning platform: Within the e-learning, users' knowledge is tested in a small quiz at the end of each chapter. Incorrectly answered questions are corrected, and the user receives a clear explanation of the correct answer.
Each registered user can always view his or her learning progress for the individual Accu-Chek products. This is made up of all activities within the e-learning area. This gives them an overview of the percentage of content they have already studied and how many quizzes they have successfully completed.
A special playful incentive is created by so-called badges – attractively designed badges that the user receives for various learning progress. A goodie that was very well received in the numerous usability tests!
The right presentation for everyone ...
In the presentation area, trainers and healthcare professionals can easily compile presentations individually from a pool of all content slides, save them, export them as PDF or PPT or print them out with just a few clicks. This gives the user the option of using the presentations offline as well. For example, a diabetologist can quickly and easily put together exactly the presentation that will support him or her in the discussion with the patient – and thus make optimal use of the time available.
... at the right time, in the right place.
Thanks to the platform's responsive design and dynamic search, users can quickly access the information they need from all three areas, even while on the move. The Accu-Chek Academy search supports the user in two different ways: firstly, the search results are classified, and secondly, the search function uses a special algorithm: This shows the user the content in a ranking that was most relevant for other users who have searched for the same keyword.
The project is gradually being rolled out globally. It is currently implemented in Norway, Denmark, Sweden and the Netherlands. In the medium term, it will also be available in Germany, the UK, Switzerland, Austria, Belgium, Spain, the UK and Italy.
- Digital Strategy
- Conception & Creative
- Usability & User Experience
- Process definition
- Technical development of the platform
- Content development / Medical writing
- Localization / International Roll-Out